But back to the apparel industry. Massive production minimums mean that brands both big-name and boutique have to place massive orders with manufacturers. Most of the time, the clothes you see on store shelves (both virtual and IRL) won’t sell all the way through at the end of a season. Excess inventory, no matter how adorable or seasonless—remember, kids clothes won’t fall victim to passing trends like ours might—gets replaced with new styles. This results in stacks and racks of fantastic, well-known and indy-brand pieces just sitting there in warehouses or worse. Time to do something about it.